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![Event flyer titled 'Highland Brand Proposal' showing a crowded dance floor and a DJ at a booth, with purple and pink lighting.]()
THE BRAND BABY
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![A digital collage with overlaid text. On the left, a black background with white and pink text about Highland's mission and branding, and a photo of a woman with red hair and glasses speaking to a crowd. On the right, a collage of images from a nightclub or performance venue, featuring performers with dramatic makeup and costumes, and neon lighting effects.]()
HIGHLAND LOUNGE 2022
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![A two-page advertisement featuring text and photographs. The left page contains a message about Highland's mission, signed by Erica Haussler, and a photo of a woman with orange hair and face makeup, speaking into a microphone. The right page shows multiple images of performers on stage, one man with a beard and hat, a woman with braided hair singing or speaking into a microphone, and a woman in a striped dress holding a megaphone, with purple lighting and a sign reading "Highland."]()
OUR MISSION
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![Color palette with six swatches of purple, pink, and teal shades next to a promotional flyer for Highland font family, showcasing the font in various styles and weights, with background images of people at a party or concert.]()
FONT + COLOR SCHEME
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![Image showing a color palette for the Highland font family with six color swatches and RGB codes, a woman holding an umbrella in a Halloween costume on the left, and text samples of the Highland font styles on the right against a dark background with neon lighting effects.]()
FONT MENU
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![A digital flyer with a black background and neon-style diagonal white lines in the corners. The flyer contains shaded blue and pink text sections explaining font licensing. The section titles are 'REQUIRED LICENSES', 'ADDITIONAL FONTS', 'DESKTOP LICENSE', 'DIGITAL AD LICENSE', with detailed descriptions underneath. The flyer demonstrates different font styles for 'HIGHLAND LOUNGE' in pink, with variations in font types and sizes.]()
FONT LICENSE INFO
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![Digital graphic with black background and diagonal white lines in outer corners. Text in blue and pink fonts explaining license requirements and font style options for Highland Lounge event flyers.]()
DISPLAY FONTS
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![Collage of promotional flyers for events, featuring models, vibrant colors, and text advertising weekly parties, marketing solutions, and event details.]()
PREVIOUS DESIGN ERRORS
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![Two promotional flyer images. The left flyer promotes a modeling event with photos of models, event details, and headlines about marketing errors and design freedom. The right flyer promotes an event called Melanin Magic, with a group photo of women, event details, and a focus on marketing solutions and brand restrictions.]()
DESIGN SOLUTIONS
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![A presentation slide showing issues with website design for a Highland Lounge, highlighting outdated photos, stock images, inaccurate venue descriptions, mismatched fonts and colors, and outdated flyers. The slide includes a black background with white neon wave patterns on the left, and six thumbnails of website pages on the right, with notes on the design problems and suggestions for improvement.]()
WEBSITE ERRORS
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![Presentation slide outlining issues with a website, including outdated photos, stock images, inaccurate venue descriptions, mismatched fonts and colors, and outdated flyers. The slide advocates for accessible, visually appealing web design to match the Highland Lounge's aesthetic, emphasizing coherent flow and professional look, with images of venue interiors, menu, contact form, and staff.]()
...YIKES
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![Design proposal for Highland Lounge website featuring neon wave graphics, project descriptions, and event photos with colorful lighting and performers.]()
THE WEBSITE SOLUTION
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![A digital presentation of website design solutions for Highland Lounge with black background, neon pink and white text, and wavy line art. The right side shows samples of the website with photos of performances and events, with descriptions and booking information.]()
MUCH BETTER :-)
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![Digital flyer for a drag show event featuring photos of various drag performers in purple, pink, and teal squares. Text includes event date, 'Friday,' no cover, doors open at 9:30, and promotional descriptions about flyer variations and staff promotion.]()
BRAND COHESIVENESS
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![Event poster for Tucked every Friday show at Highland with photos of diverse performers, promotional text, and black background with white wavy lines on the right.]()
FLYERS 4EVR
